Many startups, especially small ones, complain about their inability to remain competitive despite allocating a substantial marketing budget. This problem stems from two main causes:
First:
The company’s ability to wait for the desired results from its marketing efforts is limited.
Many startups lack the budget to implement a long-term or even medium-term marketing strategy, resorting instead to short-term campaigns with minimal budgets and relying on performance-based marketing.
These campaigns are not guaranteed to yield results and lack many of the essential elements for long-term success.
Their primary purpose is to sell or promote special or seasonal offers, or to sell products in limited quantities, but they are unsuitable for building a customer base.
Second:
Companies fail to conduct market analysis, either due to:
- Insufficient data availability (especially with a limited number of advertising campaigns and a reliance on short-term campaigns).
- Data collected over an extremely short period.
- Insufficient time for company executives to perform such analysis.
- The lack of specialists in campaign data analysis in an era of widespread and complex specialization.
It’s worth mentioning that one of the most important goals of advertising campaigns is to provide sufficient data about markets and target audiences. Even if this were the sole objective, it would still be worthwhile for companies to undertake such campaigns.
Many companies pay substantial sums to obtain data that helps them analyze the market and target customers. There are numerous examples of lawsuits filed regarding the leakage and sale of user data.
Advanced analysis requires data collection over a relatively long period, sometimes up to a year, before it begins to yield tangible results. It also requires multiple sources and campaigns to ensure the data is comprehensive and useful.
Regarding this service, we do the following:
- We submit the website and advertising campaigns to data collection platforms that provide various statistics about the website and social media pages.
- We submit the website to SEO optimization platforms to gather data about the website’s performance.
- Performing all Technical SEO optimization and adjustments mentioned in paragraph G to improve the website’s global ranking and search engine indexing.
- Completely analyzing data from analytics platforms generated by advertising campaigns.
- providing recommendations to the client, and adjusting the strategy based on the new findings.
